Startup thought: Make a profit with your FIRST customer

Now is a good time to start a company that sells directly to the consumer.

You need to learn how to make your product so valuable that people will buy it even when they are cutting back on other things.

There is no such thing as a market environment where people are unwilling to buy products/services that bring real value to their lives.

Stay lean and learn to sell to lean customers.  You’ll build a business that lasts a lifetime by sticking to the principles that you learn during tough times like this.

You don’t need to raise a ton of money…or even any money.  Just make your first customer a profitable customer.  We did this when we started DaytradeTeam in the winter of 2000 (as market continued its post-bubble crash).   Literally, we started the company with around $200 put onto a credit card and got our first customer THAT NIGHT, who paid $250 for the service.

In addition, he did very well and was a long-lasting member….. because we valued him so much….another good lesson in starting LEAN LEAN LEAN.

Believe me, if we figured out how to make the first customer profitable in the dead winter of 2000, you can too.  There will be time and opportunity to lever-up later.  Don’t let a lack of enthusiasm for angel investing stop you from STARTING.