Talkin’ your book

Everyone is talkin’ their book.  It’s human nature.

We promote the ideas, companies, stocks, positions, etc. that we have a personal interest in.

It doesn’t have to be financial…most of us do it with strong political leanings or “causes” we’re into as well.

And, it isn’t always done because we think it will help our position.  Many times, it’s just another way of seeking validation.

With that in mind, here are a few rules:

1. Always assume the other guy is talkin’ his book.
2. Never try to convince someone that disagrees with your book.
3. Don’t always be talkin’ your book.  Take interest (gasp!) in what others are doing as well.
4. Be bold and proud when talkin’ your book.
5. Never ever deny that you are talkin’ your book.  You are.
6. If possible, get others to talk your book for you….looks more genuine (via Distanlo comment below)

Last but not least….don’t talk any part of your book that you are likely to flip soon.   That’s just deceitful.