Get people on your product

Get them on your product/service.  Show them how great you are.  Make them realize how much they need you.

It’s NOT about price.  It never was.

As long as people are walking into your “store” for something….you’re better off than if they aren’t.

Figure out what you can do for them instead of trying to figure out how much you can take from them.

Establish relationship (give), get them on the product, build from there.