The important matter of “pappy-quality”
October 7, 2009 – 6:43 pm“We make fine Bourbon. At a profit if we can, at a loss if we must, but always Fine Bourbon.” — Old Rip Van Winkle Distillery
And they do. The finest bourbon money can buy. Limited quantities, expensive prices and never a disappointed buyer.
That’s what I call “pappy-quality”
Can you be this for your customer? Of course you can. But not if you’re focused on next month’s sales. Pappy’s most expensive and world-renowned bourbon sits in a barrel for 23 years before it is bottled and sold.
Do you think they adjust anything to do with the product because of next quarter’s burn rate?
Of course not.
When you maintain an unwavering commitment to quality, you can sell bourbon for $10 an ounce to raving fans.
Be the best in the world. Be scarce.
Win.
p.s. It would be my honor to pour a glass of this bourbon for you in my home, so that we may experience quality while you tell me about your startup.