Price high and EARN it

Fred has a good story today about how increasing price can often increase value perception and demand.

I agree and would add that pricing doesn’t effect only the customer’s behavior.

It can have a significant impact on the members of your team as well. There is an inherent responsibility to produce a superior product, give amazing support, and take the sales process seriously when your product is priced above the competition.

Instead of looking only at how to get price down (which is important), the real focus should be on getting value up.

I like “Price high and EARN it.”

Win.