$250 for a $200 gift card! and other daily-deals ideas that could work.

Forget discounts.  We’re into a deflationary vortex from hell as it is.

Instead, charge premiums.

Promise exceptional service and attention.

Examples:

$250 for a $200 gold-plated gift card to Joe’s “impossible to get in” steakhouse.  Give em the card and you’re guaranteed the next available table.

$60 for $50 gold-plated gift card to the local Saloon.  Give em the card and they’ll pour from the premium shelf at well-prices all night.

Another avenue is to help retailers create new, premium products:

$300 for a $200 car-detailing package, except they’ll do it in your parking lot at work.

$1000 for $800 worth of tickets to the playoffs, except you’ll also have a runner who will get all of your food, drink, etc for you on-demand.

You get the point.

The value of daily deals companies does not lie just in their ability to deliver discounts to their consumer list.  It also includes their ability to deliver customers to the retailer.  Why shouldn’t it also deliver new product ideas?  Why shouldn’t it also deliver customers who are price-insensitive but experience-demanding?

There’s a lot of value in bringing companies and customers together…and it goes WAY beyond what I’m seeing any “deal” site focusing on right now.

Besides, catering to poor cheap frugal price-sensitive people sucks.  

4 notes

  1. andyswan posted this