The best reason to start a business (or Prototype, Pivot, Platform)

There are tons of reasons to start a new business.  

Want to know the best one?  Here it is:

“Because I want to be its first customer”

Building the things (or services) that you wish existed…that’s where it’s at.  Here’s why:

  1. You are very likely to know the customer very well if you are the customer. 
  2. Your initial idea is likely to fill a void in the marketplace and pass this test.
  3. Even if your initial strategy fails, you’ve created something of value— at least to yourself.  That asset can turn out critical in your “pivots”, to use the parlance of our times.

Build what you want to use (prototype).  Use what you build (pivot).  Allow others to use what you’ve built (platform).  

Win.

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