Interesting.

Interesting is better than boring.

Boring people don’t get invited to do things.

Boring companies don’t get noticed.

Interesting people evoke emotion.

So do interesting companies.

And really, when you’re starting out…that’s what you need.  You need people to be interested.

It starts with letting go of the fear of screwing up, offending someone, or turning off a potential customer.

Mistakes, by definition, cost you extremely little when no one is watching.

Being interesting, however….

Being interesting gets people looking.

Stop being a boring corporation.

Be an interesting little company.  Personality.  Mistakes.  Fun.  Exaggerations.  Flaws. Haters. Fans.

Win.

2 notes

  1. andyswan posted this