With a startup, you shouldn’t have competition. You should be filling an unserved niche…and then working to EXPAND that niche, with you as its dominant player.
Once you’ve established that you are truly entering an untapped or non-existant niche, the word “competition” is meaningless to you. Once you get competition, they will be behind you, trying to catch up to you, not the other way around.
Stop worrying with nonsense like competitive analysis.
Just build the absolute greatest product/service possible, stay true to your brand (define that!) and keep cranking. A look at the competition is a look in the rear-view mirror and should require passing glances at best.
Stay forward focused on executing against YOUR vision and entrenching YOUR brand.
If you are entering a red ocean full of competitive blood…be prepared to be chomped up, spit out, and then slowly devoured by fat parasites. I won’t be there to play the violin for you, but after that failure you could always get a job teaching entrepreneurship at a leading university.
Blue Ocean, or stick to your day job.