An audience of one.
It’s all you need.  With an audience of one, you have a performance.  You have a product.  You have a business.  
It’s all you have.  You don’t have a user-base.  You have a client.  Your marketing should speak to him as if he is an audience of one.  Your pricing, your design, your communications…it is an experience for your one client.
An audience of one is all you need, and it’s all you have.  Cherish it.
Win.

An audience of one.

It’s all you need.  With an audience of one, you have a performance.  You have a product.  You have a business.  

It’s all you have.  You don’t have a user-base.  You have a client.  Your marketing should speak to him as if he is an audience of one.  Your pricing, your design, your communications…it is an experience for your one client.

An audience of one is all you need, and it’s all you have.  Cherish it.

Win.

  1. uppuluri reblogged this from andyswan and added:
    bang on target.