I’m a big believer in the power of the individual. It is the foundation of everything I believe in from politics to relationships to business.
My bet here is that we’re in the early stages of the renaissance of the individual, and that technologies (especially in distribution and transaction) are providing a greater and greater mechanism for the success of this movement.
The stage has been set pretty well so far:
1. Content creation
Drudge (with one employee) has become a more powerful news filter than ABC. Perez Hilton turned a blog into something I’m guessing is worth more than People magazine.
Within 30 minutes of starting, anyone reading this can have their words/song/video/_____ in the hands of a stranger on a different continent.
3. Networking & Reputation
Twitter, facebook, disqus, stack overflow….the list goes on and on. These are all platforms upon which an individual can create or consume content AND build a reputation (good or bad) among former strangers. The power of this is mind-blowing.
And so here we are ready for the next phase, which I believe is and will be
Twitter wants to make money off of your content creation, networking and reputation. So does Facebook. I don’t blame them…they’re providing an awesome service and value.
But so are you. And here’s the key— they need you more than you need them.
They think their ability to show you advertising is early stages (ADS??? REALLY?!!)….but I know your ability to create value and sell your expertise is 1) thousands of times greater in value and 2) virtually untapped.
That’s a powerful combination, and we’re working very hard on building part of the solution.
Turn your reputation into revenue. Stay tuned.