In the startup world, the difference between a small success and a big score is smaller than the difference between a small success and failure. In other words, a “small success” for your startup is probably 80% of the way to a huge success.
THAT is what scale is about… “pushing the lever that works”. That’s why venture capital exists…and that’s why no one wants to invest in your unproven idea.
Size matters. If you’re going to go, you might as well go big.
p.s. I will be expanding on this post with more notes and some personal experiences & regrets in tomorrow morning’s email to Swantastic Startups subscribers.