"Wow" can happen today. Right now.
We’re in an era of scale at all costs. Service and support has all but disappeared. Expectations are to never hear from anyone.
Blue Ocean says this is an opportunity.
Pick up the phone and call one of your clients/customers/users/prospects. Tell him you were thinking of him and just wanted to know if there is anything you could do right now to help him out.
An opportunity to wow.