In the spring of 2002 we were 18 months into our first business and things were NOT going well. 7 or 8 paying customers, no momentum. Nothing. We lived in fear that 2 of those customers would quit the next day.
It was a sad state of affairs.
It wasn’t really for lack of trying…we were moving and doing all the time. But we had no focus. We were pinballs inside of our own miserable company.
I can distinctly remember one afternoon. The trades we sent to our clients were going badly. I was sure that half of them were going to quit. I wanted to quit.
So I started looking at other options.
"What would I do if I didn’t do this?"
It took a few hours of going through all the scenarios (work for someone else, off to business school, etc) and then it hit me like a ton of bricks.
I don’t want to do anything else. This is what I want to do.
This is worth fighting for.
I can’t really describe how liberating this was. Worry turned to determination. Fear to strength. I know it sounds cliche’ but it’s true.
THe energy was palpable. Confidence completely reversed. I didn’t know how or when DaytradeTeam would be successful…but at that moment I knew that it would be eventually…and that’s all it took.
Focus came into the picture…what to accomplish next, what to experiment on, what THIS WEEK’s goals were. I finally knew exactly where I was going and that failure (or treading water) was not an option.
Imagine your business, right now, on the brink of failure. IS it worth fighting for?
If not—-how do you make it worth fighting for?