Big companies fear you. Let me repeat that. Big companies fear you.
You’re fast, they’re slow. You’re nimble, they’re not. You’re innovating, they’re conference-calling.
Yes, their mass makes them extremely powerful. They can monetize FAR better than you can even dream of. That’s what they do… they push the big lever that works really well.
But if you’re smart and stay in the blue ocean, they can’t touch you. They know it.
That’s why they need you. They need you to find a new lever that works. They need you to show them the way through dangerous new water.
Don’t compete on the big levers. Find the small ones that work and grow them.