Life is too short to be indirect.
“Nuance” is for losers. In fact, when I hear that word I pretty much assume that I can’t trust its speaker until proven otherwise. I can’t stand people that don’t respect that A=A no matter how you say it.
Let your yes be your yes. Your no be your no.
Build trust through authenticity. Build value through mutual benefit. Build respect through clarity of “no”.
p.s. You really should be a Swantastic Startups subscriber. Tomorrow I’ll expand on this post with a very valuable lesson I learned through my dealings with an amazing entrepreneur.