When you’re excellent at something, risk is reduced to near-zero.
Plus, you can swim.
Make some noise
When the facts are on your side, pound the facts. When the facts are against you, pound the table.
Some ideas don’t work. The market isn’t ready for them or doesn’t want them. You can tell when every “sale” is a grind. The plow is just too heavy.
Admit it: You’re already dead.
That’s when you get a little crazy.
- Radical shift. Not to the product (if you think it’s good)…but to the process. Break the rules. Complete change of target, price or distribution system.
- Make some noise. Get loud. Every piece of momentum gets a touchdown dance. See who dances with you.
- Lever up. Put everything into the one thing that works. Everything.
There is no excuse for a startup dying quietly.
That’s pride. Newsflash— she isn’t gonna dance with the guy slinking off in the corner.
Put it all out there.
Two steps to being happy:
1. Be happy
2. Attract happy people to be around you
Don’t be a Debbie. It all starts with you.
The only thing that matters is that you focus on the right things.
It’s difficult to do, but liberating. And effective.
Push the levers that work.
Too many entrepreneurs do the opposite. They have a grand plan, and then only a couple parts of it work. So they spend all their time trying to figure out how to get the other parts to work.
Instead, focus on the stuff that does work. Leverage that to the hilt, and cut the rest.
It’s really difficult to do. It can hurt the ego. But it helps you win.
Win > Ego
p.s. you would be shocked to learn how many Swantastic Startups subscribers are winning….and winning big. You really should be among them.
Your job is to make your audience see what could be….
to take your tiny creation and make it fill the screen….
to tell an amazing story using limited tools and resources….
to be bigger than you are.
“How did you come up with the idea for Voomly?”
I’ve been asked that several times over the last month.
The answer really has two parts:
I have always been, and will always be, inspired by the prospect of empowering individuals to do big things with their passions and knowledge.
It’s my natural state. When I hear someone talk about what they know…what they love…and I see that twinkle in their eye…. I want them to do something with it. For themselves. I want to be a part of it.
Digital goods and services are knowledge, experience and passion transfer mechanisms. The scalability that an individual can achieve through digital mediums is unbelievable….it’s literally greater than the power that Julius Ceaser wielded in his prime.
Combine these with the innate goodness of “price” (which by definition demands an exchange of real value) and you have a winning thesis: Empower individuals to create and sell premium digital content from their knowledge, experience, and passion.
In other words… Voomly is a business-manifestation of myself.
We regretted selling our first company.
DaytradeTeam was a subscription-based business where clients gained access to expert traders’ knowledge and content.
After spending 7 years building the company, the subscription platform, the client base, the content-delivery mechanisms…. we sold it. It was a good deal with a good buyer and we felt really good about it.
But we soon grew to regret it.
Because we realized that we left so much on the table. We realized that we had built this system for ourselves only. We benefitted from it, so did our clients, so did the buyer. But no one else.
We realized, after the fact, that we had built a platform for creating a very meaningful subscription-based business….and only released it to one user…ourselves. “That could have been so powerful for experts in other niches. Damn it!”
So here we are. The platform is ready & growing. So is the user-base.
We can’t wait until a single Voomly Seller is bigger than DaytradeTeam was. It will happen.
I hope it’s you.
Give it a shot. I’ll help you create and promote your business. It’s what I do.
p.s. Yes I eat my own dog food! Swantastic Startups, for help with your startup.
No one out-works you.
That’s the secret.
You’re first in and last out. You get low on your squats. You do more than you did yesterday. You’re building.
No one out-works you. Ever.
There’s no such thing as the perfect time & place.
You cannot spend your energy trying to create the optimal environment around you. You must spend your energy to go, to grow, to create that which you wish to exist.
There is only now.