I’ve always loved October.  Big month.
It’s the month where you just get things done.  Set yourself up for victory the following year.
This October I’m concentrating on content and distribution for LikeFolio, while the rest of the team concentrates on technology and design that levers the AMAZING engine we have built and data that is streaming in.
That’s it…. one focus, one opportunity…each day building on the one before it.  
Win. 

I’ve always loved October.  Big month.

It’s the month where you just get things done.  Set yourself up for victory the following year.

This October I’m concentrating on content and distribution for LikeFolio, while the rest of the team concentrates on technology and design that levers the AMAZING engine we have built and data that is streaming in.

That’s it…. one focus, one opportunity…each day building on the one before it.  

Win. 

Champagne problems.

The rules:

1)  If the decision is difficult, there likely is no wrong choice.  Both choices seem so equal in validity, the likelihood of one being far superior to the other is nil.

2)  You’re not allowed to complain about opportunities.  You’re just not.  There is SO much that can go wrong in a startup environment, and so many situations where you have no good choice, that the rest of the time should be savored.

3)  You must own your decision completely and embrace whatever the result of it is.  I can’t tell you how little patience I have for bad-beat stories.

Decide quickly.

Move forward.
Win.

Champagne problems.

The rules:

1)  If the decision is difficult, there likely is no wrong choice.  Both choices seem so equal in validity, the likelihood of one being far superior to the other is nil.

2)  You’re not allowed to complain about opportunities.  You’re just not.  There is SO much that can go wrong in a startup environment, and so many situations where you have no good choice, that the rest of the time should be savored.

3)  You must own your decision completely and embrace whatever the result of it is.  I can’t tell you how little patience I have for bad-beat stories.

Decide quickly.

Move forward.


Win.

Make some noise
When the facts are on your side, pound the facts.  When the facts are against you, pound the table.
Some ideas don’t work.  The market isn’t ready for them or doesn’t want them.  You can tell when every “sale” is a grind.  The plow is just too heavy.
Admit it:  You’re already dead.
That’s when you get a little crazy.
Radical shift.  Not to the product (if you think it’s good)…but to the process.  Break the rules. Complete change of target, price or distribution system.
Make some noise.  Get loud.  Every piece of momentum gets a touchdown dance.  See who dances with you.
Lever up.  Put everything into the one thing that works.  Everything. 
There is no excuse for a startup dying quietly.  
That’s pride.  Newsflash— she isn’t gonna dance with the guy slinking off in the corner.
Put it all out there.
Die loudly.
Win.

Make some noise

When the facts are on your side, pound the facts.  When the facts are against you, pound the table.

Some ideas don’t work.  The market isn’t ready for them or doesn’t want them.  You can tell when every “sale” is a grind.  The plow is just too heavy.

Admit it:  You’re already dead.

That’s when you get a little crazy.

  1. Radical shift.  Not to the product (if you think it’s good)…but to the process.  Break the rules. Complete change of target, price or distribution system.

  2. Make some noise.  Get loud.  Every piece of momentum gets a touchdown dance.  See who dances with you.

  3. Lever up.  Put everything into the one thing that works.  Everything. 

There is no excuse for a startup dying quietly.  

That’s pride.  Newsflash— she isn’t gonna dance with the guy slinking off in the corner.

Put it all out there.

Die loudly.

Win.

Push the levers that work.
Too many entrepreneurs do the opposite.  They have a grand plan, and then only a couple parts of it work.  So they spend all their time trying to figure out how to get the other parts to work.
Instead, focus on the stuff that does work.  Leverage that to the hilt, and cut the rest. 
It’s really difficult to do.  It can hurt the ego.  But it helps you win.  
Win > Ego
Win.
p.s.  you would be shocked to learn how many Swantastic Startups subscribers are winning….and winning big.  You really should be among them.

Push the levers that work.

Too many entrepreneurs do the opposite.  They have a grand plan, and then only a couple parts of it work.  So they spend all their time trying to figure out how to get the other parts to work.

Instead, focus on the stuff that does work.  Leverage that to the hilt, and cut the rest. 

It’s really difficult to do.  It can hurt the ego.  But it helps you win.  

Win > Ego

Win.

p.s.  you would be shocked to learn how many Swantastic Startups subscribers are winning….and winning big.  You really should be among them.

“How did you come up with the idea for Voomly?”

I’ve been asked that several times over the last month.

The answer really has two parts:

  1. I have always been, and will always be, inspired by the prospect of empowering individuals to do big things with their passions and knowledge.

    It’s my natural state. When I hear someone talk about what they know…what they love…and I see that twinkle in their eye…. I want them to do something with it. For themselves. I want to be a part of it. 

    Digital goods and services are knowledge, experience and passion transfer mechanisms. The scalability that an individual can achieve through digital mediums is unbelievable….it’s literally greater than the power that Julius Ceaser wielded in his prime.

    Combine these with the innate goodness of “price” (which by definition demands an exchange of real value) and you have a winning thesis: Empower individuals to create and sell premium digital content from their knowledge, experience, and passion.

    In other words… Voomly is a business-manifestation of myself.

  2. We regretted selling our first company.

    DaytradeTeam was a subscription-based business where clients gained access to expert traders’ knowledge and content.

    After spending 7 years building the company, the subscription platform, the client base, the content-delivery mechanisms…. we sold it. It was a good deal with a good buyer and we felt really good about it.

    But we soon grew to regret it.

    Because we realized that we left so much on the table. We realized that we had built this system for ourselves only. We benefitted from it, so did our clients, so did the buyer. But no one else.

    We realized, after the fact, that we had built a platform for creating a very meaningful subscription-based business….and only released it to one user…ourselves. “That could have been so powerful for experts in other niches. Damn it!”

    So here we are. The platform is ready & growing. So is the user-base.

    We can’t wait until a single Voomly Seller is bigger than DaytradeTeam was. It will happen.

    I hope it’s you.

    Give it a shot. I’ll help you create and promote your business. It’s what I do.

p.s. Yes I eat my own dog food!  Swantastic Startups, for help with your startup.