If you’re going to do it, you might as well go big.
The most likely scenario for startups is failure. But failing big is better than failing small. There is evidence all around us.
The most likely scenario for you is to win. Winning big is definitely better than winning small, and it’s actually not that much different.
Some can make a cogent argument that failing big is better than winning small.
I’ve had a couple of small/medium wins (yes I understand there is a lot of relativity in those statements). Looking back, I can see how they could have gone big. In fact, I could see it at the time…but for various reasons I wasn’t ready….bird in the hand, you know?
But now I’ve associated myself with some companies that are going big.
We found levers that worked and pushed them until WE were comfortable (personally).
They find the levers that work and just KEEP PUSHING harder and harder as long as they keep working for the business.
It’s really that simple.
Now I’m ready. So are you.