So last weekend I had what I honestly believe is my biggest, best and simplest startup idea yet.
We’re going to do it.
It’s definitely in the stock market.
It definitely appeals to younger people.
It definitely is mobile first if not mobile only.
Now what I’m struggling with (prematurely, I admit)… is whether or not this is a separate effort/brand/company, or if it should fall under the existing (and growing! and awesome!) LikeFolio brand?
Easier to market and build one big brand with multiple functions and larger scope, or separate functions = separate brand?
I’d really enjoy some comments from you guys… or if you prefer to keep your 2 cents private, you can email me at firstname.lastname@example.org
Any resources, experience or opinions on this sort of thing.
Is it better to keep brands narrow and focused? Or better to go for the big brand?
Let me know what you think.
p.s. The only reasons I’m considering the “big brand” route is because 1) LikeFolio has great traction and distribution already and 2) the new idea is focused on the same demographic and industry as LikeFolio… but it would be a substantial expansion in scope.